Google Advertising
Sometimes referred to as CPA (Cost Per Action) marketing.
This form of marketing utilises Google Services to put your brand into the spotlight. This comes in the form of Search and Display ads.
Google Search ads uses the keyword targeting to ensure people who search for certain services receive the correct ads. Google Search ads utilises Google’s highly popular search platform to show relevant ads to people using the service to search for specific products and/or services
Google Display ads utilises the Google Display Network, which has the potential to reach about 90% of everyone using the internet. It includes sites like Gmail and YouTube, among many many more.
SEO (Search Engine Optimisation)
Search engines are the largest driver of traffic to websites. SEO is all about optimising your website in such a way that it makes it easier for search engines (Google, Bing, etc.) to see the content of your website.
By doing this, it enables those search engines to place your website higher on the list of search results. This also brings about a sense of trustworthiness as potential customers are more likely to click on links higher on the search results.
SEO is not CPA advertising and is focused on increasing organic traffic to one’s website by optimising various elements to align with search engine algorithms and user intent.
Social Media Marketing
Social media marketing is a digital marketing strategy that involves using social media platforms to promote and market products, services, brands, or content. It leverages the power of social media networks to reach and engage with a target audience, build brand awareness, drive website traffic, and ultimately achieve marketing goals. Social media marketing encompasses various activities, strategies, and tactics aimed at creating a meaningful online presence and establishing a strong connection with followers and customers.
Which platform you choose to advertise on will determine what audience will potentially see your ads.
Whether you want to advertise towards business (B2B) or customers (B2C), social media marketing has the potential of reaching all of them.
Graphic Design
Graphic design is a creative and visual communication discipline that involves using images, typography, and various design elements to convey a message, idea, or information effectively.
It’s a form of art and a practical skill that plays a crucial role in various industries, including advertising, marketing, web design, print media, and more.
Graphic design is a versatile field with applications in advertising, marketing, branding, editorial design, user interface design, and more. It plays a crucial role in helping individuals, businesses, and organizations communicate their messages effectively and aesthetically.
Web Design
We are of the opinion that every great business must have an even greater website (whether big or small).
In today’s digital age, a powerful online presence isn’t just an option – it’s a necessity. Your website is more than a virtual storefront; it’s your 24/7 ambassador, your brand’s voice, and the gateway to limitless opportunities.
Your website will usually be the first thing anyone sees about your business, therefore it is an excellent tool to build trust and credibility, to expand your reach beyond your local sphere, to showcase your brand’s personality, and to provide a 24/7 access point to your clients (to name only a few).
If you require something custom built, or have something specific in mind that is not listed above, please let us know and we’ll get it done.